First 7-Eleven® Store Opens in Vietnam

SOURCE: 7-Eleven, Inc.

Seven System Viet Nam JSC Celebrates Store-Opening in Ho Chi Minh City

IRVING, Texas, June 7, 2017 /PRNewswire/ — Ho Chi Minh City residents soon will be able to enjoy convenience, 7-Eleven style, while many visitors to the country will recognize some of their favorite foods and drinks from home. Seven System Viet Nam JSC (SSV), a master franchisee of 7-Eleven, Inc., will soon open the first 7-Eleven store in Vietnam.

The Ho Chi Minh City store will open for business Thursday, June 15. A grand opening celebration with ribbon-cutting will start at 8 a.m. at the Saigon Trade Center store, located at 37 Ton Duc Thang, Ben Nghe Ward, District 1.

Open 24 hours per day 7 days a week, the new 1,800-square-foot store carries some 2,000 products that are both typical of 7-Eleven stores and special to the Vietnam market. Customers will find 7-Eleven favorites like Slurpee® drinks, award-winning, value-priced 7‑Select® private brand snacks and more than 100 local fresh food items.

The prepared-fresh-daily foods will include Vietnamese, Western and other Asian lunch-box meals such as a tomato-based meatball stew, popular in the country. For meal and snack times, the store also will carry Banh mi sandwiches popular around the globe, Xoi sticky rice, Che dessert puddings, Bo la lot leaf-wrapped beef, and Banh cuon, filled crepe-like rice cakes.

As an added convenience, the store will accept mobile payments and has a number of other special features and customer services such as dine-in seating, bill-pay, ATMs and free Wi-fi.

“We worked closely with SSV and our parent company Seven-Eleven Japan to ensure we are providing the neighborhood with the products they expect from 7-Eleven across the globe as well as local favorites,” said Ena Williams, 7-Eleven senior vice president and head of International.

7-Eleven’s mission is to give customers what they want, when, where and how they want it around the world. SSV’s launch in Vietnam continues that mission and will deliver on “Everyday Quality and Convenience” by letting Vietnam citizens experience fresh convenience while providing the highest standard of services.

Initially, the store will be operated by SSV, but it is expected to be franchised in the future. The Saigon Trade Center store is the first of many 7-Eleven stores planned for Vietnam. With Vietnam, 7-Eleven now has stores in 19 countries.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises or licenses more than 62,000 stores in 19 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online at, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

SOURCE 7-Eleven, Inc.

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